web development

Optimizing sites where services and products are sold in it, is so important, because it also adds to the income of the website owners due to the high ranking that they gain in this field as a result of optimization. You will rarely see people around you who have the time to go shopping and spend a lot of time looking for the items they need, in fact people prefer online shopping .

Due to the increasing number of online customers, stores are trying to meet the needs of customers online in addition to the possibility of providing their services in person, which causes the number of online stores to increase day by day. The owners of these stores try to optimize their websites to attract more users to them, and have a higher ranking in the search results page, which more details are mentioned in the following.

How to optimize your online store?

As we mentioned, optimizing online stores will increase online sales , but you may be wondering how we can optimize our online store to be successful in this field, in the following section we will mention the factors that you can follow to optimize it.

1. Keywords:

choosing the right keywords is so important in optimizing a typical site, as well as online stores site, in order to get a high ranking in the search page results , you need to choose the right keywords and get high organic traffic to your site. In order to be able to select keywords in a way that you can achieve your goal, you must first do the necessary research on keywords and select the most relevant keywords that bring high traffic to your website.

In addition, while choosing keywords, you should put yourselves in customers’ place and think of the words a customer uses to achieve the service and product, and then prepare a list of keywords and do your best to use long tail ones in your site content, so that you can attract more users to your site. In this way, you can get help from Google Keyword Planner and choose your keywords with more awareness and note that do not choose keywords which were used a lot and the ones that have many competitors, because then it gets hard for you to compete.

Once you have selected the right keywords, it is time to use them in the right place to get the best results, for example keywords in the site title, descriptions for each product, Tags, photo tools and etc., can be used to attract high organic traffic to the site .

2. Basic site design:

Another factor that is very important in optimizing a site is the correct and principled design of the site , which allows the user to gain a good user experience while using the site, as a result the users may share this experience in social networks with their friends and thus the organic traffic of the site will increase, also, by designing a basic site map, you can cause the site to be indexed sooner and placed on the search results page more quickly, so that users can use it easily.

3. Internal linking:

As you know, internal links’ task is to link one page of the site to another page of it, so the user can access different parts of the site more easily, so you can use these types of links to optimize your online store site as well as its important pages.

4. Use of social networks:

You certainly know how important social networks are in today"s world, one of the most important factors in optimizing the site is the use of social networks through which more users can be turned into a real customer, because of the popularity of social networks and the possibility of accessing more users through it.

5. Choose the title of the site correctly:

The title of the site has a great impact on attracting users to it, for choosing the title of the site, you must choose the one which is related to the products you sell through the site, and try to put your brand name next to keywords which are used in the title, to make your brand well-known after a while.

6. Speed up your site:

Of course, for users who are willing to do online shopping , time is of the essence, so that when they enter a site that sells online, but it takes a long time to load, most of the users leave that site and look for another one with a better loading speed to meet their needs as quickly as possible.

There are different solutions for optimizing the speed of the site , and among all these solutions, we can mention optimizing images, reducing additional plugins, reducing redirected pages and etc., all of which will increase the page loading speed, if you implement them in a principled way.

7. Mobile optimization:

Optimizing such sites for mobile phones is very important and causes more users to be able to use the site, because nowadays, lots of people have access to mobile and often use their mobile phones to do researches to meet their needs, another important point is that Google has provided algorithms that give better rankings to sites that are optimized for mobile use, and if this optimization is not done, the site will be penalized. It is also necessary to pay attention to site design in such a way that the user can easily access all sections and gain a good user experience of using the site.

8. Interact with users:

Everyone may have flaws in their work that we can identify them by interacting with users who have used the services and products, so that it helps you to solve the problems, one of the ways of interacting with users is to put a box on the site, so that users can share their comments with you and others, as a result, users who want to buy the product can use the comments and decide whether this product is useful for them or not. Interacting with users also make them believe that you care about them, and you are trying to provide better products according to the needs of them.

9. Put your important information on the site:

Information such as contact number, physical location for in person shopping, email, social network links and etc., should be placed on the site, so that the user can get help from them if they encounter a problem while ordering, they can share them with you and solve them easily, so that the user does not leave your site, all of which will cause the increase of your site ranking as well as the organic traffic to your website .

10. Increase the security of your site:

The security of all sites is of a great importance, and if you have an online store site , you should pay more attention to the security of your site, because users put their personal information such as their work information, address, contact number and etc., on the site.

If the security of your site is not appropriate, all this information may be stolen and your site customers will be seriously harmed, which will cause other users to no longer visit your site and choose another site which has high security, and the most important factor which is trust will be lost which is hard to get it back.

Last word:

In general, we can conclude that the number of online store sites’ visitors is increasing day by day, and the number of online store sites is increasing day by day as well, as a result, if you want to create a site for selling products online , you should pay attention to correct and principled optimization, which can bring you success and a high ranking on the search results page, in this article, we have mentioned ten ways that you can use to optimize such sites, as a result you should pay attention to user satisfaction which should be your goal, and by optimizing an online store site completely, you can make them satisfied which help you gain the trust and loyalty of users.

Source: https://www.dotnek.com/Blog/Web/online-store-search-engine-optimization

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